A strategic leader and seasoned design practitioner, I excel in UX, CX, Product & Visual UI Design. Having collaborated with an array of prestigious companies and agencies, I bring a rich background in team building and the creation of user-centric products. My passion for innovation has driven the successful transformation of digital landscapes across Warner Brothers Discovery (WBD) and ORM.
Gold Awards at the Webby, RADs (Recruitment Advertising) and CIPD. Spearheaded the Cartoonito navigation revamp, significantly enhancing user experience and brand resonance. Instrumental in forging a seamless user journey between the LATAM app and HBOMax, fostering a safe digital haven for young audiences while boosting traffic to WBD's flagship product.
PRODUCT DESIGN LEAD
@WARNER BROTHERS DISCOVERY
February 2020 to Present
At WBD, I navigated the complex landscape of managing diverse regional stakeholders for a global product, a role that quickly became a hallmark of my tenure. I built a young design team from scratch, mentoring interns/contractors to permanent roles and orchestrating a collaborative environment. This team, under my guidance, became a cradle of specialised talent, laser-focused on elevating Kids' digital products to new heights.
October 2015 - February 2020
Led and inspired experience & product teams to transform client challenges into successful outcomes. Spearheaded the entire product lifecycle; from visioning and discovery, validating propositions, to launching products and services. My adept communication skills played a pivotal role in minimising overheads and maximising time efficiency.
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