ARTEMIS'S QUIRKY ELEMENTS
Artemis has always had a strong reputation in asset management – famed for its unique ‘Profit Hunting’ brand, its suite of investment funds and an impeccable service pedigree.
What Artemis didn’t have in 2015 was a stellar online presence to match. The digital experience had become increasingly important, as its target audiences became more digitally savvy and competitors began to invest heavily in their digital offering.
BRAND ADAPTATION FOR ONLINE USE
While the brand’s visual identity works well in print and on outdoor advertising such as billboards and taxis, it required some adaptation for use online. Through brand workshops with the marketing team, we explored visual treatments to create synergy with the offline branding, yet work well on-screen. We also experimented with ways of retaining the brand’s distinctive illustration-style, whilst ensuring it wasn’t overwhelming or distracting.
The bold yet clear typography and an editorial-inspired layout are fundamental to the site’s design, and provide a clean framework for bringing together the quirkier elements of Artemis’ unique brand which lead to an overall increase in site usage and retention.
Stats are compared with the previous website, over the year since launch, the new Artemis.
Artemis was shortlisted for the 'Best Use of Data & Analytics' award and in the 'Financial Services' category at the UK Digital Experience Awards 2019.